Here are some ideas
for social media posts that help your brand keep your audience engaged.
You should not be posting content that's focused purely on your brand –
that's boring. But even if you post on topics that are interesting,
that somehow connect to your brand, you still need inspired content
buckets to use to vary it up a bit. Here are a few content types that
you can use to keep your audience interested and engaged:
Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that Customer Insights is your First Step in any Digital Marketing. Once you are armed with that insight, you can develop posts that serve to those areas of interest...
Keeping your content types varied and interesting is key to engagement. That's Digital Marketing Strategies 101.
Source: 6 Winning Social Media Post and Content Ideas that help engage audiences
Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that Customer Insights is your First Step in any Digital Marketing. Once you are armed with that insight, you can develop posts that serve to those areas of interest...
1. How-To
'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular problem they may face. 'How-to' posts also makes your brand look an authority on the topic – and you become a go-to source for information and inspiration. You'll need to think about your audience and not just interaction with your brand. What do they really need to know, versus what you want to tell them? Think of them first, not your brand. Think value.2. Tips
Tips are simple posts that could be quick lists or small nuggets of
information for your audience. They should be readable quickly – one
should be able to skim over them. Tips are tactical and different from
How-To posts because they don't need to explain a whole process in
detail. Tips are highly ever green and shareable, and have key word
value as well.
3. Lists
List posts are for quick, immediate consumption. They can be shared
easily, and people consume these "listicles" far more readily and easily
than any other type of posts. They are optimized for web and mobile
consumption and get shared more often. Good list posts are not long. The
points can be one liners and can easily be converted to visuals. List
posts can be built around your brand or product, but should ideally, go
beyond that in providing value.
4. Tools
Tool posts are like Tips and How-To posts, but these don't necessarily
have to be your brand related directly. You can curate these from around
the web if you need to. Grab hold of useful sites, plugins, and
downloads that make your life easier and share them with your readers.
Keep the content useful and relevant to your topic and your brand.
5. Influencer content
You can get relevant and insightful content from influencers in your
domain. Influencer content adds credibility to your brand and also
builds relationships with the right influencers you use. They in turn
can help build audiences and engage them for your brand or product. You
can simply curate influencer content and serve it up for your audiences
on relevant topics, or get the influencers to participate and contribute
to your content.
6. Thought leadership
These are point-of-view posts that establish your brand as a
knowledgeable authority on topics that your audiences find relevant. The
purpose of these posts is to demonstrate understanding and command of
the topics you want to lead on. These may not have tactical impact on
your audience, but have larger corporate impact as a brand. They make
your company look great and reliable. They should be transparent and
open, and have consumer/customer value as an end goal, and should not be
about corporate drum beating.
6. Interactive and participatory
You can have your audience participate and contribute to your posts and
your content overall. User generated content and opinion goes a long way
in convincing your audiences about your brand or product. It's so much
better that just one-way posting from you. Mix it up with polls, ask for
UGC (User Generated Content), request them to share their opinion,
create quizzes, and ask your audience to develop content with tips,
experiences and hacks.
Source: 6 Winning Social Media Post and Content Ideas that help engage audiences
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