Reedy For It Blog

Lead generation It describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation   It often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales. Why Lead Generation Important? The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Source: What Is Lead Generation for Digital Marketing

Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video? Is your objective fast impressions or more impressions? On Wednesday I published (simultaneously on our own blog as well as on LinkedIn) a post about how B2B marketers should take a role in sales (early in their career or temporarily right now) to get better at marketing. Forty-eight hours later, the blog post has been viewed 2,500 times and the LinkedIn update has been viewed 29,477 times. Slam dunk answer right? Not necessarily. The shelf life of a LinkedIn update is short. After three or four days, views will decrease significantly. On our blog, content will continue to generate traffic for months if not years. That blog post with 2,500 views after two days could easily be over 50,000 views six months from now based on past performance of similar posts. If you want immediate impact, post on LinkedIn. If you want sustained long-term impact, keep post...

Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged: Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that Customer Insights is your First Step in any Digital Marketing .  Once you are armed with that insight, you can develop posts that serve to those areas of interest... 1. How-To  'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular p...

Just about a week into this new year, and we can see some clear trends emerging for digital marketing. Yes, 2018 will see quite a few new trends emerging, although some of them will really be reiterations of some trends we have seem emerge across the last couple of years. Here are some trends you need to follow and keep track of, to stay on top of your brand's digital marketing game. 1. Phygital marketing This is my big one for 2018. Digital will no longer stand alone as a separate discipline. It really just cannot anymore. In order for 'digital' to work, it will need to be seamlessly integrated into real-life experiences – and this will really be this whole 'experiential' trend that everyone is talking about. In particular, at sporting events, at concerts, we are seeing the online and mobile experience leading into the actual physical – and, as well, blending the two, often with AR and VR playing a key role. This will become big. 2. AR (Augmen...

finding link opportunities 1 View on YouTube

What YOU Need To Know About Credit Card Interchange Fees View on YouTube